Verisign is one of the world's most recognizable companies which provides domain name registry services. They wanted to remind small businesses worldwide of how important having a .net domain is to ensure your business is seen as trusted, credible, and reliable. I teamed up with the brand team and visualized this series of key visuals for Verisign’s first Chinese market campaign. The campaign spans multiple touchpoints across social, digital, and outdoor.
Since the .net domain name mainly served small and medium-sized businesses at that time, we focused our creativity on the traditional small catering and vegetable vending industries.
The core focus was "Internet + The first step".
Representing a new economic form, it refers to the union of the Internet and traditional industries relying on Internet information technology to optimize production factors, update business systems, and reconstruct business models to complete economic transformation and upgrading.
Client: Verisign Year: 2016 Type: Advertising
