" Luxurious digital experience to boost engagement and represent a high-end brand."
Libre Resorts is a newly found, high-end, international hospitality brand with four resorts that offer exceptional experiences in unbelievable places across the globe.
As the first guest touchpoints, the websites were envisioned to offer sophisticated digital platforms that are engaging and promise a seamless experience from start to finish that is indicative of the brand’s thoughtful evolution and iconic identity. There were several work streams and project requirements, such as complete site migration, updating the Information Architecture (IA), and producing the web design. Making sure designs were mobile-friendly and creating wireframes were my main responsibilities.
Client: Group Libre Year: 2018 Type: Website design
Being the face of the website, the homepage needed to reflect the spirit of the brand while making it clear that access to information and enhanced bookings were the focus.
The approach
Research was done to determine user needs and customer expectations of the Libre Resorts online experience. After discovering common pain points throughout the brand, I was able to create a system of components that could be used as building blocks throughout the websites, allowing them to be differentiated from brand to brand. In addition to a set of overlapping, reusable components the brand needed some level of customization addressing their specific needs on content development while supporting a wide array of mediums, beyond just web and mobile.
Wireframes were created using the pertinent research findings to help scope the technical requirements, expedite page designs, and determine if additional components were needed.
I created a compelling display that showcased each section and used design to highlight the unique identity of each event.
Dynamic Pages
The types of traffic visiting the Libre Resorts website vary greatly depending on seasonality and proximity to various campaigns. I designed highly adaptable pages that can be configured in a number of ways and fluidly adapt to the current content and campaign landscape.
Simple interactions
All interactions are meant to be smooth, uncomplicated, and subtle so that the content is the main attraction and users have an excellent experience.
Mobile-friendly
Given the size of the mobile user base revealed by the research, providing a high-quality mobile experience was crucial. The booking process and navigation were the primary areas of attention for this.
Regardless of the device, ease of use was critical. We maintained the brand's distinctive, design-led brand image while developing a mobile experience that was echoing of the desktop.
